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The Real Estate Agent's

Ultimate Guide to

CRM Set-Up

&

Drip Campaign Mastery

Capture, Nurture & Convert

More Leads to Keep

Your Pipeline Full

By: PATTI SAMPSON

Realtor ® | Associate Broker | Top Producer

CRM & Drip Campaign Specialist

WHAT YOU'LL LEARN IN THIS BOOK:

SECRET 1

A 'FOLLOW-UP' SELF ASSESSMENT

  • What comes first? Lead Generation or Follow-up plan?

  • ​How Automation can save your Real Estate Business

  • Saving Time, Money & Energy in your Business

  • The Painful Real Estate Agent Reality

SECRET 2

CHOOSING THE BEST REAL ESTATE CRM FOR YOUR BUSINESS

  • What is a CRM?

  • About your Current CRM

  • ​What could your CRM be Doing for You?

  • ​What your CRM is "Not"

  • ​Asking the Right Questions When Choosing a CRM

  • ​Free vs. Paid CRM - The Real Truth

  • ​Other Benefits of Using a CRM

  • ​Final Considerations When Choosing a CRM

SECRET 3

WHY TO AUTOMATE MOST OF YOUR

FOLLOW-UP

  • ​Communication Equals Closing

  • Reasons to Automate your Follow-up

SECRET 4

PATTI'S 5-STEP LEAD CLOSING FORMULA

  • ​Take a deep dive with Patti as she Guides You Through Her Proven Steps for Effective, Efficient and Consistent Lead Conversion​

  • ​Implementation Strategies to Get your Follow-Up Plan Running Like a Well-Oiled Machine to Always Keep your Pipeline Full

SECRET 5

Drip Campaign Mastery

  • ​Drip Campaign Task Options

  • Type and Length of Your Drip Campaigns

  • ​Ideal Timing of Drip Campaigns

  • ​Strategic Use of Merge Field Codes

  • ​Specific Drip Campaigns you Need

  • ​About the Drip Campaigns Prebuilt in your CRM

  • ​Creating High-Touch Drip Campaigns

SECRET 6

WRITING ENGAGING EMAIL, TEXTS &

SUBJECT LINES

  • ​Must-Know Content Writing Tips​.

  • Writing Get-Them-Open Subject Lines & Other

    Inbox Secrets.

  • ​Effective, Educational, Engaging & Responsive

    Email & Text Templates.

  • ​Response Motivators to Consider.

  • ​Types of Email & Text Templates to Have in your Library.

  • What's in a Header and Footer?

  • ​​Which Email Address Should you Send From?

  • ​​Texting Stats and Regulations to Know.

  • ​​Text Messages to include in your Library.

SECRET 7

How to Avoid the SPAM Folder

  • ​Understanding Spam Filters.

  • ​Spam Triggers to Avoid.

SECRET 8

Mining your Database for the GOLD!

  • Cleaning up your Database.

  • Moving Prospects Through Your Pipeline.

  • Tracking Contact Interaction.

  • ​Tracking & Prioritizing High-Value Prospects.

  • ​The Money is in the Follow-up!

BONUS CHAPTER!

The Life-Cycle of a Lead Magnet

  • Learn all the essential steps to set up a productive Lead Magnet, Landing Squeeze Page and Responsive Follow-up.

  • Creative Ways to Promote Your Offer to Capture Leads that Can Become Clients for Life.

GET YOUR COPY!

MEET THE AUTHOR

PATTI SAMPSON
is an Agent Helping Agents sell more real estate.

As a licensed Realtor® | Associate Broker and a multi-million top-producing agent in Arizona, Patti coaches and trains real estate pros to master their CRM and lead follow-up. Her goal for every agent is to become successful through highly effective, efficient and consistent lead conversion - no matter where the leads originate or chosen CRM.

Patti’s success and passion to efficiently and effectively master the follow-up game has also gained her national notoriety within the real estate community as a CRM & Drip Campaign Specialist, funnel builder, content creator, coach, speaker and CRM software owner.

Learn more about Patti and how she helps agents all over the world at ExposedAgent Marking Solutions, LLC -ExposedAgent.com, EngageMoreCRM.com, and RealEstateDripMail.com

Patti Sampson

PATTI SAMPSON

BOOK REVIEWS & AGENT TESTIMONIALS

What Others Are Saying About Patti's

Follow-Up Systems, Campaigns & New Book

Get all the help you need to engage better and convert more consistently!

"ABSOLUTELY the roadmap I wanted and needed to get my database and lead conversion under control."

"She 'Gets It' because has has been there/done that... and has the success track record to prove what she teaches!"

"It's mind-blowing...This book is a must-read for struggling agents who want to convert better.. .Patti's tips apply to any CRM"

"This book provided me insight about my

CRM and my drip campaigns that I had never even thought about."

"90+ Texts, 30+ emails and it's only been a few hours... Buyer that is approved for $417,000"

"6 contracts signed so far in October...contact activity shows the real story"

"Showing homes to approved buyer...your training is superior by far..."

GET YOUR COPY!

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