DO YOU WANT TO CLOSE MORE?

The Real Estate Agent's

Ultimate Guide to

CRM Set-Up

Drip Campaign Mastery

Capture, Nurture & Convert

More Leads to Keep

Your Pipeline Full

By: PATTI SAMPSON

Realtor ® | Associate Broker | Top Producer

CRM & Drip Campaign Specialist

WHAT YOU'LL LEARN IN THIS BOOK:

SECRET 1

A 'FOLLOW-UP' SELF ASSESSMENT

What comes first? Lead Generation or Follow-up plan?
How Automation can save your Real Estate Business
Saving Time, Money & Energy in your Business
The Painful Real Estate Agent Reality

SECRET 2

CHOOSING THE BEST REAL ESTATE CRM FOR YOUR BUSINESS

What is a CRM?
About your Current CRM
What could your CRM be Doing for You?
What your CRM is "Not"
Asking the Right Questions When Choosing a CRM
Free vs. Paid CRM - The Real Truth
Other Benefits of Using a CRM
Final Considerations When Choosing a CRM

SECRET 3

WHY TO AUTOMATE MOST OF YOUR

FOLLOW-UP

Communication Equals Closing
Reasons to Automate your Follow-up

SECRET 4

PATTI'S 5-STEP LEAD CLOSING FORMULA

Take a deep dive with Patti as she Guides You Through Her Proven Steps for Effective, Efficient and Consistent Lead Conversion
Implementation Strategies to Get your Follow-Up Plan Running Like a Well-Oiled Machine to Always Keep your Pipeline Full

SECRET 5

Drip Campaign Mastery

Drip Campaign Task Options
Type and Length of Your Drip Campaigns
Ideal Timing of Drip Campaigns
Strategic Use of Merge Field Codes
Specific Drip Campaigns you Need
About the Drip Campaigns Prebuilt in your CRM
Creating High-Touch Drip Campaigns

SECRET 6

WRITING ENGAGING EMAIL, TEXTS &

SUBJECT LINES

Must-Know Content Writing Tips.
Writing Get-Them-Open Subject Lines & Other
Inbox Secrets.
Effective, Educational, Engaging & Responsive
Email & Text Templates.
Response Motivators to Consider.
Types of Email & Text Templates to Have in your Library.
What's in a Header and Footer?
Which Email Address Should you Send From?
Texting Stats and Regulations to Know.
Text Messages to include in your Library.

SECRET 7

How to Avoid the SPAM Folder

Understanding Spam Filters.
Spam Triggers to Avoid.

SECRET 8

Mining your Database for the GOLD!

Cleaning up your Database.
Moving Prospects Through Your Pipeline.
Tracking Contact Interaction.
Tracking & Prioritizing High-Value Prospects.
The Money is in the Follow-up!

BONUS CHAPTER!

The Life-Cycle of a Lead Magnet

Learn all the essential steps to set up a productive Lead Magnet, Landing Squeeze Page and Responsive Follow-up.
Creative Ways to Promote Your Offer to Capture Leads that Can Become Clients for Life.

GET YOUR COPY!

MEET THE AUTHOR

PATTI SAMPSON
is an Agent Helping Agents sell more real estate.

As a licensed Realtor® | Associate Broker and a multi-million top-producing agent in Arizona, Patti coaches and trains real estate pros to master their CRM and lead follow-up. Her goal for every agent is to become successful through highly effective, efficient and consistent lead conversion - no matter where the leads originate or chosen CRM.

Patti’s success and passion to efficiently and effectively master the follow-up game has also gained her national notoriety within the real estate community as a CRM & Drip Campaign Specialist, funnel builder, content creator, coach, speaker and CRM software owner.

Learn more about Patti and how she helps agents all over the world at ExposedAgent Marking Solutions, LLC -ExposedAgent.com, EngageMoreCRM.com, and RealEstateDripMail.com